Naturalis

Privacy Policy

Effective date: April 21, 2026

This Privacy Policy explains how Naturalis collects, uses, and protects information when you visit this website, receive product communications, and use the Naturalis app and related services.

Back to Home View Terms & Conditions

1. Information We Collect

Naturalis currently collects a limited set of information tied to the website, product communications, and app experience:

  • Contact information you choose to provide, including your email address.
  • High-level website usage information collected through Fathom Analytics, such as page views and event activity.
  • Messages or other information you choose to send when you contact us.
  • In the app, content you create or upload, such as photographs, species observations, notes, and related journal entries.
  • Technical and device information reasonably needed to operate the app, debug issues, and keep the service secure.

2. How We Use Information

We use this information to:

  • Operate, maintain, and improve the Naturalis website and app.
  • Send product updates, respond to requests, and share Naturalis announcements.
  • Provide core app features, including storing observations and generating species-related reference material where those features are offered.
  • Understand aggregate website activity and improve site performance and messaging.
  • Respond to support requests, questions, and product feedback.
  • Protect the security, integrity, and reliability of the service.

3. Analytics

This website uses Fathom Analytics to understand high-level traffic and interactions, including visits and selected button events on the landing page. Fathom is designed to provide privacy-conscious analytics without invasive cross-site tracking. Please review Fathom's own materials if you would like more detail on how their service works.

4. Product Communications

If you choose to receive product communications, we may contact you about Naturalis updates and related announcements. We will not sell your contact information, and you can ask us to remove your address from future communications.

5. App Content and Processing

Naturalis is designed as a personal field journal. If you use the app, your photos, notes, observations, and related metadata may be processed and stored as needed to provide app features such as maintaining your library, syncing your journal, recognizing species, or generating species detail content. We aim to keep access to that content limited to what is reasonably necessary to operate the product.

6. Sharing of Information

We do not sell your personal information. We may share information with service providers who help us operate the website, deliver analytics, send communications, host infrastructure, or support app functionality. We may also disclose information when required by law or when reasonably necessary to protect rights, safety, users, or the service.

7. Data Retention

We retain information for as long as reasonably necessary to operate the service, support app access, comply with legal obligations, resolve disputes, and enforce agreements. Contact information may be retained until it is no longer needed for product communications or related follow-up.

8. Your Choices

You may request that we update or delete certain personal information, subject to legal and operational requirements.

You may also unsubscribe from product emails at any time using the unsubscribe method included in those communications, when available, or by contacting us directly.

9. Security

We use reasonable administrative, technical, and organizational measures to protect information. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

10. Children's Privacy

Naturalis is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

11. International Users

If you access Naturalis from outside the country where the service is operated, your information may be transferred to and processed in other jurisdictions where data protection laws may differ.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date on this page. Continued use of the service after an update means the updated policy applies.

13. Contact

For privacy questions or requests, contact: hi@naturalis-app.com